As part of its Breast Cancer Awareness Month campaign this October, ATFX is bringing employees across its global offices together through “Run in Pink,” a global run and walk campaign supporting breast cancer awareness.
Taking place from 14 to 27 October 2026, the campaign invites employees worldwide to run or walk at their own pace. For every 1 kilometre completed, ATFX will donate USD 1 to a selected breast cancer organisation, turning employees’ individual efforts into a collective contribution towards the cause.
With employees participating from different locations, Run in Pink provides a simple way for colleagues across ATFX’s global network to take part in the same initiative. It combines employee wellbeing with community engagement, encouraging employees to stay active while contributing to a meaningful cause. Employees can record their distance using a running or tracking app, with complete kilometres verified and consolidated to determine the total contribution.
“At ATFX, we believe that corporate responsibility is reflected not only in the initiatives we support, but also in the opportunities we create for our people to make a difference. Run in Pink brings our global teams together in support of breast cancer awareness, while encouraging a culture of wellbeing, compassion and collective responsibility. We are proud to see our colleagues unite behind a cause that reaches far beyond the workplace,” said Weems Chan, Global Head of Marketing, ATFX.
The campaign reflects ATFX’s commitment to fostering a culture where employee engagement extends beyond the workplace. By encouraging colleagues to participate in a cause that affects communities around the world, ATFX hopes to raise greater awareness of breast cancer while supporting efforts to make a positive difference.
Throughout the campaign, ATFX will also highlight employee participation across its social media channels, showcasing how colleagues across its global offices are coming together to support breast cancer awareness, one kilometre at a time.
